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	<title>Comments on: How We Decided on the Name Schoogle</title>
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	<link>http://schoogle.wordpress.com/2008/07/17/how-we-decided-on-the-name-schoogle/</link>
	<description>Announcements, study tips, and discussion, brought to you by the Academic Services Center at Franklin Pierce University</description>
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		<title>By: mendhamt</title>
		<link>http://schoogle.wordpress.com/2008/07/17/how-we-decided-on-the-name-schoogle/#comment-4</link>
		<dc:creator>mendhamt</dc:creator>
		<pubDate>Thu, 17 Jul 2008 21:14:23 +0000</pubDate>
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		<description>Peter, I know, Schoogle could seem derivative, gimmicky, and stale in six months. (Well, it IS derivative, it isn&#039;t just likely to seem so in time.) When I have to rename it, maybe I&#039;ll consult the people who actually know about corporate identity and image crafting--what are they called? Oh yeah, you guys over in college relations!</description>
		<content:encoded><![CDATA[<p>Peter, I know, Schoogle could seem derivative, gimmicky, and stale in six months. (Well, it IS derivative, it isn&#8217;t just likely to seem so in time.) When I have to rename it, maybe I&#8217;ll consult the people who actually know about corporate identity and image crafting&#8211;what are they called? Oh yeah, you guys over in college relations!</p>
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		<title>By: Jenny Darrow</title>
		<link>http://schoogle.wordpress.com/2008/07/17/how-we-decided-on-the-name-schoogle/#comment-3</link>
		<dc:creator>Jenny Darrow</dc:creator>
		<pubDate>Thu, 17 Jul 2008 18:56:38 +0000</pubDate>
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		<description>Schoogle...what a great way to identify your blog!! Can’t wait to read about the flying monkeys ;-)</description>
		<content:encoded><![CDATA[<p>Schoogle&#8230;what a great way to identify your blog!! Can’t wait to read about the flying monkeys <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Peter Brodie</title>
		<link>http://schoogle.wordpress.com/2008/07/17/how-we-decided-on-the-name-schoogle/#comment-2</link>
		<dc:creator>Peter Brodie</dc:creator>
		<pubDate>Thu, 17 Jul 2008 16:15:15 +0000</pubDate>
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		<description>The real question is - is the name or the individuality of the name help shadow the message itself and lose its allure early into the lifespan?</description>
		<content:encoded><![CDATA[<p>The real question is &#8211; is the name or the individuality of the name help shadow the message itself and lose its allure early into the lifespan?</p>
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